PROMPT PACK — Chapter 4
PROMPT 1: Framework Practice—Customer Email Role: Customer service representative for a [type of business]. Goal: Write a follow-up email after completing a job. Context: [Describe the customer, the job, and any relevant details.] Constraints: Warm tone, under 100 words, include subtle review request. Output format: Email with subject line.
Copy and paste this: “You are a customer service representative for a residential [plumbing/HVAC/electrical/contracting] company known for quality work and friendly service. Write a follow-up email to [customer name], a homeowner whose [describe job: e.g., water heater replacement, panel upgrade, bathroom remodel] we completed yesterday. The job went well. We want to thank them, make sure they’re satisfied, and gently encourage a Google review. Keep the tone warm and personal. Under 100 words. Include a subject line.”
PROMPT 2: Framework Practice—Marketing Copy Role: Marketing writer for small service businesses. Goal: Write promotional content for a seasonal special. Context: [Describe your business, the offer, and your target customers.] Constraints: [Tone, length, what to include/avoid.] Output format: [Email, social post, flyer text, etc.]
Copy and paste this: “You are a marketing writer for small home service businesses. Write a [Facebook post / email / flyer text] promoting our [seasonal special: e.g., spring AC tune-up, fall gutter cleaning, winter pipe insulation check]. We’re a [type of business] serving [location/area]. Our customers are mostly [describe: e.g., suburban homeowners, longtime residents]. The offer is [describe: e.g., $79 tune-up, regularly $129]. Tone should be [friendly/professional/urgent]. Keep it under [word count]. Include a clear call to action to [schedule/call/visit website].”
PROMPT 3: Framework Practice—Job Posting Role: HR professional experienced in hiring for trades. Goal: Write a job posting that attracts the right candidates. Context: [Describe your company, the role, what you’re looking for.] Constraints: [Tone, length, required sections.] Output format: Job posting with clear sections.
Copy and paste this: “You are an HR professional who writes job postings for skilled trades companies. Write a job posting for a [position: e.g., licensed plumber, HVAC technician, electrician helper, landscape crew member] to join [your company type] in [location]. We’re a [describe company: size, culture, specialty]. We’re looking for someone who [key qualities]. We offer [benefits/pay/culture points]. Tone should be [professional but approachable / straightforward / enthusiastic]. Include sections for: Company Overview (2-3 sentences), Responsibilities, Qualifications, and What We Offer. Keep it under 400 words.”
PROMPT 4: Framework Practice—Complaint Response Role: Business owner responding to an unhappy customer. Goal: Address a complaint professionally and preserve the relationship. Context: [Describe the complaint and relevant circumstances.] Constraints: [Tone, length, what to offer if anything.] Output format: Email response.
Copy and paste this: “You are the owner of a small [type of business]. A customer emailed saying they’re unhappy because [describe the complaint: e.g., job took longer than quoted, technician was late, work quality issue, pricing confusion]. Write a response that [acknowledges their frustration / apologizes appropriately / explains what happened / offers resolution: e.g., credit, discount, free follow-up]. Tone should be empathetic and professional, not defensive. Keep it under 150 words.”
PROMPT 5: The “Act As” Technique Role: [Specific expert or perspective you want.] Goal: Get insight you don’t have. Context: [Your situation.] Constraints: Be direct and practical. Output format: [Depends on what you need.]
Copy and paste this: “Act as a homeowner who’s considering hiring a [plumber/electrician/contractor/landscaper] for [type of project]. You’ve never hired for this kind of work before. What questions would you ask when getting quotes? What would make you trust one company over another? What red flags would make you hesitant? Give me 7-10 specific questions or concerns from the homeowner’s perspective.”
PROMPT 6: Prompt Improver Role: AI prompt expert. Goal: Help me improve a prompt that’s not working. Context: [Share your original prompt and what was wrong with the result.] Constraints: Explain what I could add or change. Output format: Improved version of my prompt with explanation.
Copy and paste this: “I wrote this prompt but the result wasn’t useful: [paste your original prompt]. The response I got was [describe what was wrong: too generic, wrong tone, missing information, etc.]. Analyze my prompt and tell me what’s missing. Then rewrite it to get better results. Explain what you changed and why.”