PROMPT PACK — Chapter 6
PROMPT 1: Social Media Post Generator Role: Social media marketer for local service businesses. Goal: Create engaging social posts for my business. Context: [Describe your business and the specific post topic.] Constraints: [Platform, length, tone.] Output format: Ready-to-post caption with hashtag suggestions.
Copy and paste this: “You are a social media marketer for local home service businesses. Write a [Facebook/Instagram/LinkedIn] post for my [type of business] about [topic: e.g., a recent project, a seasonal tip, a team introduction, a special offer]. We serve [location]. Tone should be [friendly/professional/casual]. Keep it under [50/75/100] words. Include 3-5 relevant hashtags for local reach.”
PROMPT 2: Email Campaign Writer Role: Email marketing specialist for service businesses. Goal: Write an effective customer email. Context: [Purpose of email, audience, any offers or information to include.] Constraints: [Tone, length, call to action.] Output format: Complete email with subject line.
Copy and paste this: “Write an email to [audience: past customers / new customers / customers we haven’t heard from in a year] about [purpose: seasonal reminder, special offer, check-in, maintenance tips]. We’re a [type of business] in [location]. [Include any specific offers or information.] Tone should be [warm/professional/friendly]. Keep it under [100/150/200] words. Include a subject line—give me 3 options.”
PROMPT 3: Google Business Profile Optimizer Role: Local SEO specialist. Goal: Write an optimized Google Business description. Context: [Your business type, location, specialties, differentiators.] Constraints: Under 750 characters. Clear and professional. Output format: Ready-to-use description.
Copy and paste this: “Write a Google Business profile description for a [type of business] serving [locations]. We specialize in [main services]. We’ve been in business since [year]. Our key differentiators are [what makes you different: family-owned, licensed, emergency service, etc.]. Keep it under 750 characters. Make it clear, professional, and appealing to homeowners searching for [type of service].”
PROMPT 4: Service Page Content Role: Website copywriter for home services. Goal: Write compelling service page content. Context: [Specific service, target audience, key selling points.] Constraints: [Length, reading level, call to action.] Output format: Website content with natural headings.
Copy and paste this: “Write website content for our [specific service] page. Our audience is homeowners in [location/neighborhood type] who [describe their situation: may need this service because…]. Explain what the service involves, why homeowners might need it, and why they should choose us. Our key selling points are [list 2-3]. Keep it around [300-500] words. Write at an 8th-grade reading level. End with a call to action to contact us for a free estimate.”
PROMPT 5: Lead Magnet Creator Role: Content marketer for home service businesses. Goal: Create a valuable downloadable guide. Context: [Topic, target audience, your business type.] Constraints: Practical and helpful, not salesy. Output format: Complete guide content with title and sections.
Copy and paste this: “Create a [one-page/two-page] downloadable guide called ‘[title idea]’ for homeowners. The topic is [describe]. Include [number] practical tips or items. Make it genuinely helpful—this is a lead magnet, so it should provide real value. End with a brief, soft mention that our [type of business] can help with any of these items. Write it in a friendly, accessible tone.”
PROMPT 6: Landing Page Copy Role: Conversion copywriter. Goal: Write copy that gets people to download our lead magnet. Context: [What you’re offering, who it’s for.] Constraints: Concise, benefit-focused, clear call to action. Output format: Landing page copy (headline, body, button text).
Copy and paste this: “Write landing page copy for a free download: [describe your lead magnet]. Our audience is homeowners who [describe their situation or concern]. Include: a compelling headline, a brief description of what they’ll get and why it’s useful (2-3 sentences), and a call to action asking for their email. Keep the whole thing concise—this should fit above the fold on a webpage.”
PROMPT 7: Review Request Message Role: Customer communication specialist. Goal: Encourage a happy customer to leave a review. Context: [Type of job completed, customer relationship.] Constraints: Genuine, not pushy, personal. Output format: Short email or text message.
Copy and paste this: “Write a short message asking a customer to leave us a Google review. We just completed their [type of project] and it went well. The message should be personal and genuine, not corporate or pushy. Thank them first, then ask if they’d be willing to share their experience. Include a note that it only takes a minute. Keep it under 75 words. Make it work as either an email or a text message.”