Quick Win
Write a one-paragraph description of your company’s voice. How do you sound? What words do you use and avoid? What’s your personality? Save this paragraph. Use it in prompts the next time you create customer-facing content with AI.
Prompt Pack — Chapter 16
Protecting your brand voice prompts.
16.1
Voice Discovery
Help me articulate my company’s brand voice. Here are some examples of how we communicate: [paste 2-3 examples of emails, website copy, or other communications you’ve written]. Based on these examples, describe our voice: what’s our tone, what words do we tend to use, what’s our personality? Format this as a voice guide I can use in future AI prompts.
16.2
Voice Application
Here’s our company voice guide: [paste your voice guide]. Using this voice, write [what you need: email, social post, website copy, etc.] about [topic]. The voice guide should govern the tone, word choice, and personality of what you write.
16.3
Voice Check
Here’s our company voice guide: [paste guide]. Here’s content we’re considering using: [paste content]. Does this content match our voice? Identify any phrases, tones, or word choices that don’t fit our brand. Suggest specific revisions to bring it in line with our voice.
16.4
Robot Phrase Detector
Review this content and flag any phrases that sound generic, overly corporate, or AI-generated: [paste content]. For each flagged phrase, explain why it sounds inauthentic and suggest a more natural alternative. I want this to sound like a real person from a small business wrote it.